It's written in our DNA. It's woven into the fabric of our constitution. It was in Trevor Andrew's first Analog I-Pod jacket and it's scratched on the bottom of Nathan Fletcher's 4-fin. It's the ultra-thin thread that ties together surfing, skateboarding and snowboarding. It's the fearless voice calling you to Liberate, Unify, Mobilize and Resolve. It's non-digital, low-technology. It's the new elitism. It's Analogic.

Since the beginning of the action sports market, influential kids have gravitated towards progressive and creative movements within snowboarding, skateboarding and surfing. Analog is a clothing company born in outerwear, raised at the beach and entrenched in cities everywhere. Analog is an invitation to take a stand, make a point, challenge a value and open a few minds.